Llew's Auto Electrical
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AI operating system for service businesses
Every missed enquiry is a job you already paid for.
Newby Solutions installs and manages a system that answers every call, WhatsApp and form in seconds, chases every quote and books the job. Your team stays on the tools.
Built and managed in South Africa
Replies 24/7
You deal with the founder
Live · Newby AI OS
14:36
Missed
Hi, sorry we missed you. We're under a bonnet right now. What can we help you with today?WhatsApp auto-reply · sent in 4s
Need a quote on an alternator for a 2016 Polo. Can you fit it this week?
NewQualifiedBooked
Polo · alternator
Job won
Owner involvement: 0 min
Auto electriciansWorkshopsAuto partsPanel beatersPlumbersElectriciansSolar installersGate motorsPool servicesBuilders
The problem
You don't need more leads. You need to stop leaking the ones you get.
Most service businesses lose jobs after the customer has already reached out. Here's where they slip away, and what the system does about each one.
Leak calculator
Put your own numbers in. Watch the needle.
Drag the sliders to match your business. This is a rough estimate from your inputs, so treat it as a conversation starter.
Calls, WhatsApps, forms and DMs combined
Anything not answered within about 5 minutes
Estimated revenue leaking
R63 651
every month
R763 812per year
18jobs lost a month
8.5×the Growth system's cost
Lost jobs = enquiries × 4.33 weeks × missed share × close rate. Lost revenue = lost jobs × job value.
The system at a glance
Eight parts working behind your business, 24/7.
01Lead captureEvery call, WhatsApp, form and DM in one place
02Instant responseA reply within seconds, day or night
03AI receptionAnswers questions and qualifies the lead
04CRM and pipelineSee where every job stands
05Follow-upChases quotes so you don't have to
06BookingsOnline booking with reminders
07ReviewsMore Google reviews, more repeat work
08ReportingKnow what came in and what booked
Two ways to start
Pick the starting point that fits where you are.
Most businesses
The AI system
Instant replies, AI on WhatsApp, follow-up, bookings and reviews, built and managed for you.
R5 000/ month and up See the system Starting outA website that plugs in
A fast, mobile-first site that captures enquiries now and switches on the full system later.
R5 500once-off and up See websites
Proof
Real systems, documented properly.
We only publish results from real clients, with their permission. On your audit call we'll walk you through a live client system.
8Businesses running on monthly systems
24/7Every enquiry gets an answer, nights and weekends included
1Founder you deal with, from audit to optimisation
Next case study
Start with a free audit. If we work together, we'll track your enquiries, response times and bookings from day one so the before-and-after is real.
Book your audit
Free system audit
Find out where your business is losing enquiries.
30 minutes. No obligation. You'll leave with a clear list of what to fix first.
Book your free audit
Home / The system
The system that runs your enquiries for you.
The Newby AI operating system is a managed lead-to-booking system. It captures every enquiry, replies instantly, keeps your customer records in one place, follows up automatically and books the work. We build it around how your business already runs, then manage and improve it every month.
The journey
Every enquiry follows the same path. Nothing falls through.
New enquiryInstant replyQualifiedQuote sentFollowed upBookedRemindedJob doneReview
Channels
Every channel your customers use, in one inbox.
Your team stops checking five apps. Every message, from every channel, lands in one conversation history per customer.
Phone calls
WhatsApp
Website forms and chat
Facebook and Instagram
SMS
Email
The eight parts
What each part handles, and where your team stays involved.
Tap through each part. It cycles on its own if you just want to watch.
A day with the system
What a normal Tuesday looks like for a workshop.
WhatsApp before opening
A customer asks if you can look at a battery light. AI replies, asks for the car and when it started, and offers the first open slot.
Missed call on the floor
Nobody can get to the phone. The caller gets a WhatsApp within seconds and the lead drops into your pipeline.
Quote follow-up, day 2
Yesterday's alternator quote hasn't been answered. A friendly nudge goes out. The customer replies "go ahead" and it moves to booked.
Job done, review request
A completed job is marked done. The customer gets a thank-you and a link to leave a Google review.
Tomorrow's reminders
Everyone booked for tomorrow gets a reminder with an easy way to confirm or reschedule.
After-hours enquiry
Someone fills in your website form at night. They get an instant reply, and the lead is waiting for you in the morning.
Example day. Exact messages and timings are set up with you during the blueprint.
What you see
One simple app on your phone.
You don't log into complicated software. You open one app and see what matters.
Pipeline
Every job from new enquiry to completed, moved with a tap.
Conversations
WhatsApp, SMS, email and DMs in one inbox, per customer.
Calendar
Bookings, reminders and reschedules in one diary.
Reports
Leads in, response times, quotes won and booked value.
What the system doesn't replace
We're honest about where it stops.
The system handles enquiries, follow-up and bookings. It works alongside the tools you already use for the rest.
Accounting softwarePayrollStock controlJob card softwareTechnician GPS trackingYour staff's judgment
What we need from you
A little time up front. That's it.
- 30 minutes for the free audit
- Your services, prices and opening hours
- Access to your WhatsApp Business number
- Access to your website or domain, if you have one
- Your Google Business Profile login, for reviews
- One sign-off session on the blueprint before we build
How we work
We build it. We test it. We manage it.
- 01
Audit
We map how calls, WhatsApps and quotes move through your business today.
- 02
Blueprint
You sign off the pipeline stages, messages and who gets notified.
- 03
Build
CRM, automations, forms, calendar and AI set up in your name.
- 04
Test
We fire real enquiries through it, including the awkward ones.
- 05
Launch
Switched on in stages, so nothing breaks on a busy Monday.
- 06
Optimise
Monthly reviews of what came in, what booked and what to fix.
Home / Websites
Websites built to win enquiries, not compliments.
Your website should explain what you do, build trust fast and make contacting you easy on a phone. Every site we build sends enquiries straight into a pipeline, so it's ready for the full AI system the day you want it.
Included in every site
The basics, done properly.
Built for phones first
Most of your customers find you on a phone. We design for that screen first, then scale up.
Fast loading
Lean pages that load quickly on mobile data, so people don't give up and call someone else.
Tap to call or WhatsApp
One tap from any page. No hunting for a number.
Forms into a pipeline
Enquiries land in one place with the customer's details, not in a forgotten inbox.
Local Google setup
Page titles, service areas and structure that help locals find you in search.
Legal pages included
Privacy policy and terms pages set up from your intake form, so your site isn't a liability.
Packages
Three packages. Once-off build price.
The process
From intake form to live site.
Step 1
Intake form
You fill in a short form about your services, areas, hours and policies. We write the copy from it.
Step 2
Design and build
We design the site in our style around your brand and build it for speed.
Step 3
Review
You check it on your phone, we make your changes and test every form and button.
Step 4
Launch
We connect your domain, go live and make sure enquiries are landing.
After launch
Hosting and care, handled.
Every site comes with a monthly hosting and care plan, quoted with your site. You never have to log in to fix anything. Send us a message and we make the change.
- Fast hosting and security certificate
- Small text and photo changes on request
- Forms and buttons checked every month
- Monthly visitor and enquiry stats
Week
1–3
1–3
Your site goes live
Built for phones, click-to-WhatsApp, quote forms and local SEO basics.
Month
1–3
1–3
Every enquiry lands in one place
Forms and chats drop into your pipeline instead of someone's inbox.
Month
3+
3+
Switch on the full system
Instant replies, follow-up, bookings and reviews, built on what's already running.
Website questions
Before you ask.
Do I need to write the content myself?
No. You fill in an intake form about your business and we write the copy from it. You review it before anything goes live.
Can I make changes myself?
You don't need to. Send us a WhatsApp with what you want changed and we'll do it as part of your care plan. You can always see your live site and its stats.
I already have a domain. Can I keep it?
Yes. We connect your existing domain to the new site. If you don't have one, we help you register it.
How do I pay for the build?
50% deposit to start and the balance when the site launches. The monthly care plan starts once you're live.
Can I add the AI system later?
Yes, that's what the sites are built for. Your forms already feed a pipeline, so switching on instant replies, follow-up and bookings builds on what's running.
Home / Industries
Built for trades that are too busy to answer the phone.
We focus on service businesses where the owner and team are on the tools all day. Each system is set up for how your trade actually gets work, not a generic template.
Main focus
Auto electricians and workshops
Diagnostics, services, repairs and fitments where the phone rings while everyone's under a car.
Where jobs leak
- Calls missed on the workshop floor
- Quotes for parts and labour never followed up
- Customers who forget their booking
- No reminder when the next service is due
What the system does
- Missed-call text-back that asks for make, model and the problem
- Quote follow-up until the customer answers
- Booking reminders the day before
- "Your car is ready" and service-due messages
Auto parts
Counters handling a constant stream of "do you have this in stock?" on WhatsApp.
Where jobs leak
- WhatsApps answered hours later
- Missing vehicle details, so staff go back and forth
- Price quotes that go quiet
- Trade customers who drift to another supplier
What the system does
- AI collects make, model, year and part before staff reply
- Every enquiry lands in one shared inbox
- Quote nudges after a set time
- Check-ins with regular trade customers
Panel beaters
Assessments, insurance work and private repairs with long gaps between quote and yes.
Where jobs leak
- Assessment requests left waiting
- Photos sent to staff phones and lost
- Private quotes nobody chases
What the system does
- Assessment booking online, with reminders
- Damage photos collected on WhatsApp and saved to the customer record
- Automatic follow-up on private quotes
Plumbers
Emergencies at all hours mixed in with routine quotes and maintenance.
Where jobs leak
- Burst-pipe calls at night going to voicemail
- Urgent and routine jobs mixed together
- Quotes for installations never chased
What the system does
- AI voice receptionist answers after hours
- Urgent calls routed to whoever is on standby
- Address, problem and photos collected up front
- Quote follow-up and review requests
Electricians
COCs, fault-finding, installations and compliance work for homes and businesses.
Where jobs leak
- COC and installation quotes going cold
- Callers who need help today and can't get through
- Past customers never hearing from you again
What the system does
- Instant reply that sorts urgent faults from quotes
- Quote follow-up sequences
- Reactivation messages to past customers
Solar installers
Bigger tickets, longer decisions, and site visits that need booking.
Where jobs leak
- Leads that need weeks of follow-up
- Site visits booked by phone tag
- Proposals sent and never discussed
What the system does
- AI qualifies roof, usage and budget up front
- Self-booking for site visits
- Longer follow-up sequences for big decisions
Gate motors and security
Breakdowns that can't wait and customers who want an answer now.
Where jobs leak
- Gate stuck open at night, no one answers
- Callers going straight to the next number
- Service contracts never offered
What the system does
- After-hours answering and urgent routing
- Instant WhatsApp reply with a callback time
- Service reminders and maintenance offers
Pool, garden and home services
Recurring work where bookings, reminders and repeat customers matter most.
Where jobs leak
- Recurring customers who quietly stop booking
- Manual reminders by text
- Happy customers never asked for a review
What the system does
- Automatic reminders before every visit
- Rebooking prompts when a customer goes quiet
- Review requests after every job
Don't see your trade?
If your business runs on calls, WhatsApps, quotes and bookings, the system fits. Tell us how you work on a free audit.
Book your free audit
Home / Pricing
Clear pricing. No surprise invoices.
Monthly plans for the AI system, once-off builds for websites. Every price is on this page.
Compare AI system plans
Everything in each plan, side by side.
| Feature | CoreR5 000/mo | GrowthR7 500/mo | DominateR12 000/mo |
|---|
Compare website packages
What each website includes.
| Feature | StarterR5 500 | GrowthR8 000 | PremiumR12 500 |
|---|
Put it in perspective
Dominate costs less than a receptionist.
And it doesn't take lunch, leave or weekends off.
Full-time receptionist in SAR8 000 – R15 000
vs
per month in salary and costs. Office hours only. One call at a time.
Dominate planR12 000
per month. Answers calls, WhatsApps and forms 24/7, follows up, books jobs and asks for reviews.
Included in every plan
- Audit and blueprint
- Full build and testing
- The software and app
- Ongoing management and changes
- Support on WhatsApp
Billed at cost
Some services charge per message or minute. We pass these on at cost with no markup, and show them on your invoice.
- WhatsApp messaging fees from Meta
- SMS sent by the system
- AI call minutes over your allowance
Contract terms
- First 90 days: setup and optimisation
- Month-to-month after that
- Paid monthly by PayFast subscription
- Websites: 50% deposit, balance on launch
- No guaranteed revenue promises
Pricing questions
The money questions, answered.
Which plan should I start on?
Most businesses start on Growth, because quote follow-up is where the most money is lost. If you miss lots of calls or get calls after hours, Dominate pays for itself fastest. We'll recommend one on your audit.
Why the first 90 days?
The first weeks are the build. The rest is tuning messages, timings and AI answers on real enquiries. Ninety days is what it takes to get it working properly for your business.
Can I change plans later?
Yes. You can move up a plan whenever you need more. Most clients move up once they see what the system brings in.
How do the AI call minutes work?
Every plan includes AI call minutes each month: 100 on Core, 250 on Growth and 500 on Dominate. On Core and Growth the AI picks up the calls you miss. On Dominate it can answer every call. If you go over, extra minutes are billed at cost. We'll show you your usage every month so there are no surprises.
Can I start with a website and add the system later?
Yes. Many clients start with a website, then switch on the system after about three months once enquiries are flowing.
Home / About
Quiet systems. Clear execution. Measurable improvement.
Newby Solutions is an AI consulting agency for service businesses across South Africa. We build, run and improve the systems that turn enquiries into booked work.
Ross Newby
Founder, Newby Solutions
I grew up around the motor trade, so I know what a missed call costs on a busy workshop floor. Every client works directly with me, from the first audit to the monthly review.
Speak with Ross
Why Newby Solutions exists
Most service businesses don't have a lead problem. They have a follow-up problem. Calls get missed while the team is working, WhatsApps get answered late, and quotes go quiet because nobody has time to chase them.
We started Newby Solutions to fix that with practical AI and automation, built around how each business already works. No giant software rollout. No jargon. Just a system that answers, follows up and books the work.
Why founder-led
You won't be passed between account managers. The person who audits your business is the person who builds your system and reviews it with you every month. That's how small details, like the exact wording of a reply to your customers, get done right.
What we believe
- Technology should solve problems, not create new ones.
- A fast reply usually beats a perfect one.
- Follow-up is where most businesses lose money.
- Staff should spend their time with customers, not admin.
What we refuse to promise
- That AI will run your entire business.
- Guaranteed revenue numbers.
- That you can replace your staff.
- Get-rich-quick automation schemes.
Who we work with
Service businesses that live on the phone.
Our main focus is the motor trade, from auto electricians and workshops to parts suppliers and panel beaters. We also build systems for plumbers, electricians, solar installers and other home services across South Africa.
General
What does Newby Solutions do?
We install and manage an AI system that captures every enquiry, replies instantly, follows up on quotes and books jobs for service businesses. We also build websites that plug into it.
Is this only for big businesses?
No. It's built for owner-run workshops and trades, from a one-person team to a busy shop with several staff answering phones.
Do you only work in one city?
No. We work with businesses across South Africa. Everything is set up remotely, and calls happen online.
The system
What exactly do you install?
A CRM and pipeline, instant replies across calls, WhatsApp and web forms, automated follow-up, online booking with reminders, review requests and simple reporting. It's set up around how your business already works.
I already have a website. Do I need a new one?
Usually not. We can connect your existing site's forms into the system. If the site is slow or hard to use on a phone, we'll tell you honestly on the audit.
Do I need to learn complicated software?
No. You get a simple app for your pipeline, conversations and calendar. We handle building, changes and maintenance.
Can my staff use it too?
Yes. Each staff member gets their own login, and we set up who gets notified about what.
AI and calls
What happens when I miss a call?
The caller gets a WhatsApp or SMS within seconds, the AI asks what they need, and the lead lands in your pipeline with the details. You get notified and can step in whenever you want.
Will the AI say the wrong thing to my customers?
The AI only answers from information you approve, like your services, hours and how you quote. Anything outside that gets handed to a person. We review its conversations during the first 90 days and tune it.
Do I keep my business number?
Yes. Your customers keep calling and messaging the same number. The system works with it in the background.
Does the voice AI sound like a robot?
It uses a natural voice and is set up to introduce itself as your assistant. You'll hear it and approve the script before it answers a single real call.
Setup
How quickly will I see a difference?
Response times change on day one. Bookings and follow-up results build over the first 90 days, which is why that period is set aside for setup and optimisation.
How much of my time does setup take?
About 30 minutes for the audit, a session to sign off the blueprint, and quick answers to questions along the way. We do the building.
What does the free audit include?
We map how your calls, WhatsApps, quotes and bookings work today, show you where jobs slip through, and give you a plan for what to fix first, whether you work with us or not.
Your data
Who owns my customer data?
You do. Your customer records belong to your business.
Will you message my customers without asking?
No. Every automated message and campaign is approved by you in the blueprint before it goes out.
Home / Free audit
Let's find the leaks in your lead process.
Book a free 30-minute system audit. We'll look at how your business handles calls, WhatsApps, quotes and bookings, and show you exactly where jobs slip through.
Request received
Ross will be in touch within one working day to set up your audit.
Home / Privacy
Privacy Policy
How Newby Solutions handles your personal information. Last updated: November 2026.
Who we are
Newby Solutions is an AI consulting agency owned by Ross Newby. We are responsible for the personal information described here. Our Information Officer is Ross Newby: ross@newbysolutions.co.za or WhatsApp 068 926 0121.
When we run systems for our clients, those clients decide how their customers' information is used, and their own privacy policies apply. We process that information on their behalf.
What we collect
- Audit and contact forms: your name, business name, phone, email, industry, what you're interested in, enquiry volume and your message. We use these to respond to you, prepare your audit and send a proposal.
- WhatsApp, email or calls with us: your number, name and messages, to answer you and keep a record of what we discussed.
- Website visits: pages viewed, device and browser type and IP address, to keep the site secure and understand how it's used.
- Clients: billing contact details and payment records. Card and bank details are handled by PayFast, not us.
Giving us your information is voluntary, but we can't respond to an enquiry without your contact details.
How we use it
We use your information to respond to you, provide our services, keep records the law requires and improve our website. We only send you marketing if you've agreed or you're a client who hasn't opted out. Every marketing message includes a way to opt out.
Who we share it with
We don't sell your information. We share it only with service providers who help us run our business, such as hosting, email, form, messaging and payment providers, who must protect it. Some of them are outside South Africa; we only use providers that protect your information to the standard POPIA requires. We may also disclose information where the law requires it.
How long we keep it
- Enquiries that don't become clients: up to 12 months after our last contact, then deleted.
- Clients: for the length of our agreement, plus up to 5 years for tax and accounting records.
- Opt-out requests: kept so we never contact you again.
Your rights
Under POPIA you can ask us to confirm what information we hold about you and give you a copy, correct or delete it, stop using it for marketing, or object to how we use it. Email ross@newbysolutions.co.za and we'll respond within 30 days. If you're unhappy with how we handle your information, you can complain to the Information Regulator of South Africa.
Cookies
This site uses only what it needs to work. We don't use advertising or tracking cookies. If that changes, we'll ask for your permission first and update this page.
Security
We use reasonable technical and organisational measures to protect your information, including secure connections, access controls and two-factor authentication on our systems.
Changes
We'll post any changes on this page with a new "last updated" date.